http://mobile.nytimes.com/article?a=743916&f=23
'"I think we need to make a distinction between two different kinds of searches - informational and commercial," he said. "If you search 'cancer,' that's an informational search and on those, Google is amazing. But in commercial searches, Google's results are really polluted. My own personal experience says that the guy with the biggest S.E.O. budget always ranks the highest." To Mr. Stevens, S.E.O. is a game, and if you're not paying black hats, you are losing to rivals with fewer compunctions.'
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