Thursday, July 05, 2012

NYTimes: Luring Online Shoppers Offline


http://nyti.ms/MK0hlO

"More than half of the sales from Walmart.com are now picked up at Walmart stores, Mr. Anderson said.

About 40 percent of the customers who paid with cash when ordering online ended up using noncash options, like a credit card or check, when they arrived at the store. They simply had not wanted to provide that financial information online. "There's still a large segment of people out there afraid of identity theft or just plain putting their credit card online," Mr. Anderson said. The service already accounts for 2 percent of Walmart.com's sales."
.

No comments:

Post a Comment