Sunday, April 25, 2010

NYT: Mr. Softee Trucks Tap Ice Cream Market in China

http://www.nytimes.com/2010/04/15/nyregion/15softee.html

"Customers like Meng Xiangbo, 19, a college student, have proved Mr. Conway right. He is a regular customer of the Mr. Softee truck that peddles its treats in Suzhou's university district.

One recent balmy afternoon, Mr. Meng ordered a kiwi sundae. "They have six flavors," he said of the sundaes. "I eat a different one every day. On Sunday, I rest.""

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