Have some more Kool-Aid...
"And what first had seemed like a scheduling folly--releasing the device on a weekend, and to boot, a weekend with a major religious holiday attached to it--began to look like Apple's marketing savvy at its best. The iPad, a device meant to live on couches and coffee tables, was riding a wave of word-of-mouth marketing in family living rooms on a holiday. There was something quite brilliant about that."
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