Monday, December 10, 2012

Single-Serve Coffee Reviews


"I suppose that this entire exercise was rendered a bit obsolete the moment Starbucks decided to join forces with Green Mountain behind the K-Cup format. It would be nice to imagine some consortium of high-end roasters getting behind the Bunn paper pod solution and doing the coffee part of that program right, but that seems unlikely, as does Peet's managing to promote some alternative to K-Cups. Unless Nestlé foments an unlikely success with its so far rather undercoffee-ed and poorly distributed Dolce Gusto system, it looks like a coffee future in which consumers with enough time for quality continue to brew their coffees in traditional ways while the no-time-now set brews their drip-style coffee from K-Cups and their espresso from Nespresso or competing capsules. Not a bad outcome, I suppose, given the quality of these two programs. At least quality prevailed in single-serve, unlike Starbucks' apparent triumph with VIA instant coffee, a success that only can be attributable to a combination of shrewd marketing and mass sensory hallucination."


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