Wednesday, June 06, 2012

Four reasons why its 'game over' for foreign chip firms in China

http://www.eetimes.com/electronics-news/4374709/Four-reasons-why-the-CE-chip-game-is-?pageNumber=1

An especially pithy comment on this article by "SR":

" Tai is right on the money and Junko is right. I've worked during the past 5 odd years in China, competing with the likes of RDA and I can tell you first hand I couldn't have picked more major reasons as Vincent articulated here. Let me share a few personal perspectives. Whenever I returned from my long stay in China to my bay area office it was like a day and night and I was entering into a strangely out-of-touch world here in bay area. Not generalizing, but I've seen this attitude of "China phone quality is bad, they can't sustain," from so many people in semi companies here in the bay area, that I confess feeling if I am siding with the losing team. Look, it's a hard lesson to hear when you are out here in the valley but hear me on this. We crow about the cheap quality of Chinese-made phones, but how many of us really think that it is really bad? How many actually used them? Have you used them in China Mobile network? The U.S. mobile service companies and phone companies have trained all of us into paying them exorbitant amounts of money for products and services and for that what do we get? Crappy service with dropped calls, and try switching phones from one network to another. In China, it is very common for the consumer to switch phones as often as they wish and China Mobile service is the best cell service ever I've experienced in all the world. How about that for better consumer experience? I guarantee you, you take one of these high quality iPhone/Android phones with a reasonable, 300Yuan phone from China and compare the consumer experience in AT&T network, you would be hard pressed to find many differences. Bells and whistles yes but basic functionality? No difference. So when we talk about China phone quality, we need to take into account the entire consumer experience and then evaluate. As a logical consequence, when we talk about China competitiveness, we need to look at how they service the markets and why they win."
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