Friday, January 06, 2012

Web traffic suggests Apple's iPad was a dud this holiday season

http://m.bgr.com/2012/01/06/web-traffic-patterns-suggest-apples-ipad-was-a-dud-this-holiday-season/

"Advertising network Chitika saw traffic across its network from the Kindle Fire grow roughly 20% each day leading up to Christmas, and traffic then exploded by more than 120% between December 24th and 25th. Research In Motion's BlackBerry PlayBook saw the second biggest spike on Christmas Day, up just over 50% thanks to deep discounts during the holiday shopping season, and Samsung's Galaxy Tab line of tablets saw traffic jump about 15% on the 25th. Traffic from Apple's iPad didn't increase at all on Christmas Day, suggesting that rival tablets may have had an even bigger impact on holiday iPad sales than previously predicted.

"Though the iPad's lead over the other tablets is strong, it was not the tablet with the most impressive spike in traffic after the wrapping paper had all come off Christmas morning," Chitika's Haze Jayachandran wrote in a post on the company's blog. "The PlayBook's 50% jump in traffic Christmas day might just be the thing to help with RIM's recent struggles. The real victor in the season's tablet wars, though, has to be the Kindle Fire and its 122% traffic spike from the 24th to the 25th. If more than doubling your usage overnight doesn't say Christmas Spirit, we don't know what does." "

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