Steve Jobs in Four Easy Steps - IEEE Spectrum

http://spectrum.ieee.org/computing/hardware/steve-jobs-in-four-easy-steps/

"Jobs denied what is perhaps the most closely held article of faith of the information age: that openness and the wisdom of crowds are essential for successful technological systems. Under his leadership, Apple produced "closed" systems—devices whose basic functions could not be altered—and consumers loved them. "It's not the consumer's job to know what they want," Jobs once famously said."