"On a small scale, the photo example above points to a job offer to sculpt fraudulent TripAdvisor reviews. You won't find hotel marketers offering these services on Google. They use other, less traceable means to engage prospective properties. It is hard to imagine many hotels which wouldn't at least want to listen to such a potentially lucrative ploy."
Saturday, February 27, 2010
Sophisticated Review Fraud Hits TripAdvisor
"On a small scale, the photo example above points to a job offer to sculpt fraudulent TripAdvisor reviews. You won't find hotel marketers offering these services on Google. They use other, less traceable means to engage prospective properties. It is hard to imagine many hotels which wouldn't at least want to listen to such a potentially lucrative ploy."
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