The company followed his advice, working for the last year on a full-scale, fully stocked store inside an unmarked warehouse in Glendale, Calif. The prototype was crucial to shaping an overall philosophy, Mr. Fielding said, noting that he discovered the shops needed more "Pixar-esque winks and nods." To that end, one sales area is now labeled "WWTD: What Would Tinker Bell Do?"
Disney will adopt Apple touches like mobile checkout (employees will carry miniature receipt printers in their aprons) and the emphasis on community (Disney's theater idea is an extension of Apple's lecture spaces). The focus on interactivity - parents will be able to book a Disney Cruise on touch-screen kiosks while their children play - reflects an Apple hallmark. Employees can use iPhones to control those high-tech trees.
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