With A New President and CEO, and a New Ethos, Sony Looks to the Future | Epicenter | Wired.com

http://m.wired.com/epicenter/2012/02/with-a-new-president-and-ceo-and-a-new-ethos-sony-looks-to-the-future/

"But fact is, this is Sony's fourth straight year of significant losses.

So... Sony is switching its persona from successful manufacturing company to one that sells user-experience. Where have we heard that one before?"