Facebook, Zynga, 7-11, and the "Third Wave"

Zynga And 7-Eleven Strike Branding Deal, 10% Of The U.S. Now Playing FarmVille (http://techcrunch.com/2010/05/23/zynga-and-7-eleven-strike-multi-million-dollar-branding-deal-10-of-the-u-s-now-playing-farmville/)

"In total there will be more than 30 branded items in store, ranging from cups, bottles water, a signature ice cream and more. Consumers will be able to connect back to the social games by using their product redemption codes for limited edition 7-Eleven goods within FarmVille, Mafia Wars and YoVille."

http://techcrunch.com/2010/05/23/the-third-disruptive-wave-tcdisrupt/

"Venture capitalist John Doerr, who is arguably the most successful venture capitalist of all time, told me this during our briefing call for Disrupt: Zynga is the fastest growing business Kleiner Perkins has ever invested in.

That was said by a man who's firm has invested in Google. And Amazon. And AOL, Compaq, Electronic Arts, Flextronics, Genentech, Intuit, Lotus Development, LSI Logic, Macromedia, Netscape, Quantum, Segway, Sun Microsystems, and Tandem, among many, many others.

First thing tomorrow John Doerr is going to outline why he thinks that is happening. He'll talk about the Third Wave. The First Wave was personal computers and the wave of disruption that caused. The second wave was the Internet, ditto. We are now, says Doerr, in the Third Wave.

What exactly is the Third Wave? It's the tectonic shifts we're seeing in mobile platforms (read his post here about the iPad), the social graph (particularly Facebook), and online commerce. All of these things are related and being accelerated by each other (Facebook is the largest mobile application, Zynga leverages Facebook and also stokes Facebook growth, Groupon is social/flash commerce, etc.)"

I think the the Third Wave is simply social media. Social media is the killer app.
5 years from now, Facebook and Zynga's models won't work any longer.
They basically use first-mover advantage to essentially swindle people out of their privacy and their $$, and have gotten away with it so far.
The more fascinating phenomenon to me is how social media is going to kill the consumer PC business.